MVM invested $15 million in InBrace. InBrace is an orthodontic company that created the novel SmartwireTM, a new category in teeth straightening. Teeth straightening is a $40 billion market opportunity served primarily by two types of treatment: traditional bracket-and-wire braces and clear aligners. However, both options create aesthetic concerns for patients and clear aligners further rely on patient compliance. Due to these challenges, a large majority of patients choose not to get treated.
Based in Irvine, CA, InBrace sells an innovative bracket-and-wire approach that is functionally invisible because of its placement on the back of the teeth. This gives patients a new treatment option that addresses the aesthetic and compliance shortcomings of existing products, and offers orthodontists a professional-only product to differentiate and grow their practices.