BrandME “I am the brand” is a new product line created by My Virtual Model Inc. BrandME is a highly effective online apparel marketing and advertising tool. BrandME is the first product to bring together virtual identity, social shopping and e-commerce into one seamless experience. The main benefit of BrandME is the ability to advertise in social communities without losing control of your brand image. BrandME opens up a whole new communication channel between you and your customers.
How it Works
BrandME allows users to create a 3-D virtual model of themselves, and use this model to try on clothing from participating apparel companies. The user derives many benefits by using our product to browse for designer clothing, that have never before been as accessible, user friendly, or interactive. Some user benefits / functions include:
Try clothing on a 3-D virtual model of themselves.
Compile a visual catalogue of favorite articles of clothing.
Allow their friends to "rate" their wardrobes, and to offer feedback and suggestions.
Share your model with friends or post to blogs.
Why is BrandME a good idea?
“At present… shopping for apparel and footwear on the Internet faces several challenges, including consumer concerns regarding the speed, quality, security, and cost of Internet shopping. Another hindrance is
the fact that consumers cannot see, touch, and try out products they are considering buying… We expect that these issues will be resolved eventually, and that likely advances in hardware, software, and data pipelines will make the experience faster and more secure. Shopping for apparel and footwear on the Internet should continue to gain in popularity.”
- “S & P Apparel Industry Survey”
BrandME allows users to “try on” clothing so they can get a better idea of how it will fit their person. This also allows the user to see how a particular article of clothing might fit in and complement their existing wardrobe. This helps assuage the uncertainty that has become a major barrier to the proliferation of online apparel sales.
“In response to the growing online presence of teens, a digital media culture has emerged that entertains, informs, and connects teens to one another. This “virtual mall” is a place where teens go to socialize with friends, listen to music, do their homework, window shop, and follow the latest trends.”
- “Teens Online Key Facts”
With BrandME users can mix and match clothing, and save their creations to a closet of favorite outfits. Then, that user’s friends can rate her outfit ideas, helping her define her personal style. Once the user has decided that she likes a certain article or outfit, she can click through our website to your order page; or as they shop at the mall with their friends they will be able to refer back to clothes they already know they want.
Where is it?
BrandME is not a website in the traditional sense. Instead, it is an application that is easily loaded onto any “publisher” website. Users
find the BrandME application at:
*Note: You can choose to opt out of any of these publisher sites.
What's in it for you?
“One of the more apparent trends among apparel and footwear companies in recent years has been a focus on marketing to Generation Y — the 75 million people born between 1977 and 1994. This cohort comprises 25% of the US population, and spends (or influences the spending of) approximately $200 billion a year. In addition, this group establishes trends that influence future product design aimed not only at its members, but also at the slightly older Generation X (people born
between 1965 and 1976).”
- “S & P Apparel and Footwear Industry Survey”
The most important message that you, as an advertiser on BrandME, will be sending to Generation Y is that you know who they are, what they want, and that you are taking the proper steps to accommodate their lifestyle. By presenting your clothing line to them in a format which they want to use you are bringing your company closer to this important but fickle demographic, and showing them just how progressive you are. Allow them come closer to you by allowing them to see your clothes on
their models, not yours.
Some additional important benefits include:
· A steady stream of over 600,000 new visitors to the BrandME product every month, averaging more than 5.3 million clothing “try-ons” per
month (a cumulative 16 million models created).
· Increased online sales, of better quality… people who use BrandME buy more clothes online. · A closer look at your customers and their online purchasing behaviors with monthly reports. Know exactly who is looking at which products,
and what they are saying about them.
· Rich media content that can be repurposed in a number of ways. · Reach new consumers and demographics through our profiled channels on
publisher sites such as gURL.com for teens and iVillage for adult women.
